Remember that old punchline that went something like "you've just been screwed by Granny?" If not, it doesn't bear repeating but if you remember you'll know how Lance Gilman is feeling right now.
He bought Mustang Ranch only to find out that he didn't get exactly what he thought he was getting (or hoped he was getting).
Ronald Coleman at Likelihood of Confusion warns that:
A variant of the oldest rule in trademarks applies to the oldest profession: When you buy a building, even a really famous one, you don't necessarily buy the good will of the business that was done in it. It's a pretty good bet you didn't buy the trademark good will where -- as here -- you bought the building at auction from the government after the business went down the tubes.
There's a lesson here folks.
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