Good Morning Gentle Readers,
The family was plunked watching Bo & Carrie wow the American Idol audience. As the show went to commercial break a familiar Cole Porter standard made famous by Ella Fitzgerald caught our attention. I Love Paris.
The spot was slick & shiny, but like dozens of other contemporary commercials you find your mind flipping through the internal Rolodex (at high speed) in a desperate attempt to figure out what the heck they're selling.
Half way through it (you could see the wheels turning) Jake (8 pushing 9 years old) blurts out:
WHY IS SHE HAVING SEX WITH A CAR?
Yes, I almost spit wine all over myself. The boy doesn't quite understand the implications of that remark nor the mechanics of the whole process, but he pretty much cut through all the crap and nailed it.
And what exactly were they pitching?
(at nearly 5 billion calories a pop the odds are she hasn't eaten many of those).
You can see the full version of it here. (rated 'R' for racy). The site was so busy that it crashed last night (thus proving that sex sells) but is up (pun intended) again this morning. You can see the edited-for-TV version at the Carls Jr site.
Just for the record, Paris Hilton ain't my dream date. She's a decent looking girl whose made a career out of being the chick that cleans up well. That said, I have to admit she looks pretty good (at least until she shoves the spicy hot Six Dollar Burger in her face).
I'm sorry dude, food and sex together just doesn't work for me unless it's a candlelight dinner with wine followed by a little romance. And I've seen some of those candid shots of Paris floating around the internet and I can assure you this is done mostly with smoke and mirrors (with her money even I could look that good).
The spot has also generated five-alarm controversy precisely because of the racy nature of the adult theme that came without warning. Parents Television Council called the spot the ultimate in corporate irresponsibility. But this isn't a new strategy for the company. Since Carl's went public it has used blatant sexual innuendo and a series of edgy commercials like this one (depicting an ultrasound where the baby complains about mom's consumption of spicy food) to sell burgers.
Disclaimer: TWC advocates actual parenting and the liberal use of the off switch on the TV.
tip of the glass to Eddie O for the link to the racy version. I'd expect no less from Ed.