Good Morning Gentle Readers:
Anybody see that Verizon ad? Not the controversial one from 2004 that raised such a howl and was eventually dumped. No, we're talking about the idiotic, toned-down 2005 Dad's Day campaign where the 20-something office drone gets a free Verizon camera phone from his wife for Father's Day.
The Monday after Father's Day: Our drone has a great time mocking the Father's Day ties and silly hats his co-workers wore to work while snapping pictures with his new Verizon camera phone. He zips them by phone to his ever-so-thoughtful wife so she can snicker too. Hey honey look at this dorky tie.
The spot ends with this smugly self-satisfied maroon's feet propped up on his desk and his SEG (just a grin, folks) is the size of the Cheshire Cat's.
Verizon missed this, but it was immediately apparent to TWC that this plastic, self-absorbed goof hasn't yet figured out that his see-you-next-Tuesday wife is the real cheeseball here. He never makes the connection that Wifey wanted a new phone and used Verizon's offer to get herself one. The second picture phone was free (that was a high point of the ad) and ended up as his Father's Day gift. Saved her a trip to the mall and all the brain cells she would have burned trying to come up with something cool, fun, or meaningful for Father's Day. She tossed him a bone phone and he bought off on it. He probably didn't even get a roll in the hay, either.
Oh sure, the spot was worth a chuckle. Once. But pushing an in-lieu free phone as the hot Father's Day gift is soooo oh pathetic. Pretty sure they manufacture those people by the dozens at the Mattel plant and, although you don't want to look too closely, it's stamped on their back side (left cheek).
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