TWC herded the kids off on a search for just the right birthday present for Mrs TWC last Sunday (see 10-25-05).
After bacon and eggs with mom at Ruby's, we cut Lisa loose with some cash of her own. With a quick kiss and a wave, the three of us trudged off in the opposite direction at the local mall.
At one time it was called Tyler Mall because it was on Tyler Street, but for the last few years it has has been billing itself as the GALLERIA at Tyler. Even with the upscale facelift and the new name that came with it, most everybody still calls it Tyler Mall. Can anyone explain what Galleria means? It rhymes with something none of us wants anything to do with but there may not be a connection. I dunno.
Picked up some white gold earrings and some high dollar chocolate and eventually we wandered into one of those chick stores looking for something nice to go into the bathtub and VOILA! Like being hit in the face with a two-by-four, it's fargin' Christmas. Oh, sorry, I mean It's that Winter Holiday that shall remain nameless.
Everything in the store is red, white, silver, or green. There's FLOCKED Christmas trees (I said flocked, dang it), which are, of course, FAKE. There's fake snow all over the shelves, which my sticky fingered children are writing their names in. Bows and boxes and ribbons and ornaments and candles and sugar and spice and everything nice. 'Cept there's still another week before Halloween, then the whole month of November, then, well, you got it.
This kind of stuff is right up there with graffiti and dumping ashtrays, Mickie Dees wrappers, and construction debris on the roadside. It ought to carry the death penalty. But, people buy the stuff. For as many different reasons as there are people. Reasons like the convenience of uncrowded earlybird shopping, good deals, and getting things out of the way now for a more relaxing holiday later. That's the market. Curse it at your peril.
The key for all of us curmudegeons (not grinches) is to remember this simple truth. If people didn't buy the stuff, this crap would stop. It's a market reaction to the wants and needs of consumers and not the other way around.
Lots of people over the years have bought early Christmas gifts without all of the hoopla (Lord, deliver us to a simpler Christmas Season) but the reality of 2005 is that millions of people do not have the common decency to wait until after Thanksgiving to buy for Christmas and thus the Season apparently now extends from Mid-October to the after-Christmas sales that last until January 2. That is precisely what the majority of Americans want and that's what the rest of us got. One more reason why Thanksgiving is TWC's favorite holiday.
Bah Friggin' Humbug!
tip of the glass to Jim for the graphic