Good Morning Gentle Readers,
Back in the dark days of Prohibition a loophole in the law allowed wine to be made for sacramental purposes. The head of every household was permitted to make certain amounts of wine every year for religious reasons. The Italian community in America, being Catholic and all, was pretty much into sacramental wine, which created a legal market for wine grapes that Cesare Mondavi was astute enough to tap into.
Mondavi traveled by train to Lodi and settled on California's historic wine grape, Zinfandel, for a couple of reasons. It was thick skinned and therefore traveled well and, of course, California Zinfandel made great wine. Or lousy wine. Or mediocre wine. At that point nobody much cared about the premium wines that were to come. Prohibition probably set California wine making back fifty years. That old economic law of unintended consequences and all.
Oh, and BTW, prohibition didn't work then and it still doesn't. It just gets innocent old ladies like Kathryn Johnston whacked while your favorite hop head is still wacky on the junk. Billions of taxpayer dollars later he's still sticking a needle in his arm. And you can't stop him, even if you sacrifice every last one of our precious American birthrights. One of the costs of stopping drug use is the life of Kathryn Johnston. I wonder why the druggie's life and well being are more important than Kathryn Johnston's? Or is it just a case of breaking a few eggs to make an omelet?
I have digressed, sorry.
Cesare Mondavi loved Bocce and so he chose the name Bocce to adorn the fruit labels pasted onto the boxes of Zinfandel grapes that he sold across the country.
Long way around the barn to say that at $3.99 US Bocce Zin is an excellent buy.
Take Rudy Maggio's advice (he grows the grapes).....
Serve in tumblers and enjoy with a plate of prosciutto and broken Parmesan followed by pizza, pasta and barbeque.
Oh and, yes, The Bocce Mondavis are related to those other Woodbridge Mondavis and, in typical Hatfield and McCoy traditions, they don't speak to one another. A post for another day.
Full Disclosure: My grandmother's fiancé was shot and killed by federal agents as he attempted to import illegal alcohol into the US from Canada during Prohibition. Her name was Louise Richards and she ultimately married the Mean Old White Man at age 28. Prohibition set her love life back a few years as well. Of course, the up side is that without Prohibition, I wouldn't be writing this. Cue the Twilight Zone theme.
As Evoir (Frog for the word Ever)
The Wine Commonsewer