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There is an optimal point at which the price of a given wine will result in the highest marginal profit for an upscale eatery with the fancy wine list. Not an economist, but TWC is pretty sure that a lower markup will move more wine than marking up a ten dollar wine to thirty six bucks (US).
Our ten dollar wine that cost thirty-six dollars was excellent and is a good buy at $10.00. It is deep reddish going-to-purple in the glass, medium bodied with dark fruit. This is an easy drinking red wine that was perfect with the stunning Lasagna and delightful Eggplant Parmesan that came courtesy of Maggianos in Denver.
UPDATE: Ben makes a good point about markups in the comments.....case in point is The Wine Club in Ca, a company whose philosophy is to markup all wine by the exact same percentage, which I believe is 13% over cost. Coupled with knowledgeable staff and good selection, this model has proven itself over the last two decades.
Back before my vagrant yoot, when I was knee high to a knee, my dad drove a truck for Knudsen Dairy Products. He ate hot Cream of Wheat
for breakfast before the sun came up and hot-out-of-the-lard-fryer donuts with a quart of
half and half for a mid-morning snack. Dad was a big burly guy who slung milk cases made of hardwood and steel like they were plastic and empty (plastic was
at least 15 years off).
TWC was proud that Dad was responsible for
providing those little cartons of five cent milk that Del Sure Elementary School was happy to pre-warm to room temperature before serving at lunch.
Sometimes I'd see
him making his delivery.....
See the truck?
Although he rarely had two days off in a row, the money was good and
the taxes were light. It was America in the 1950's and we had our share
of the comfortable life.
These days Dad is 80 and thin. Still cuts his own wood though (and takes care of his invalid wife).
Happy Fathers Day, to all the hard working dads out there.
A philosophy professor stood quietly before his class with some items laid out on the desk in front of
When the class began, he picked up a very large and very empty mayonnaise
jar and proceeded wordlessly to fill it with golf balls. He then asked the
students if the jar was full. They agreed that it was.
The professor then picked up a box of pebbles and poured them into the jar.
He shook the jar lightly. The pebbles rolled into the open areas between the
golf balls. He then asked the students again if the jar was full. They agreed it
was, though more reluctantly.
The professor next picked up a box of sand and poured it into the jar. Of
course, the sand filled up everything else. He asked once more if the jar
was full. The students,having figured out the joke, responded with a
The professor then produced two glasses of wine from under the table and
poured the entire contents into the jar, effectively filling the empty space
between the sand.
The students laughed.
As the laughter subsided, the professor said
I want you to
recognize that this jar represents your life. The golf balls are the
important things; your family, your children, your health, your friends,
and your favorite passions; things that if everything else was lost and
only they remained, your life would still be full.
The pebbles are the other things that matter like your job, your house, and
your car. The sand is everything else; the small stuff. If you put the sand
into the jar first there is no room for the pebbles or the
golf balls. The same goes for life. If you spend all your time and energy on
the small stuff, you will never have room for the things that are important
to you. Pay attention to the things that are critical to your happiness; get
the golf balls in first. Play with your children. Take time to get medical
checkups. Take the love of your life out to dinner. Play another 18 holes. Do one more run
down the ski slope. There will always be time to clean the house and fix the
garbage disposal. Set your priorities. The rest is just sand.
One of the students raised her hand and inquired what the wine represented.
The professor quietly smiled.....
I'm glad you asked. It just goes to show you that no
matter how full your life may seem, there's always room for a couple of
glasses of wine with a friend.
In the days of my vagrant yoot
there were only a dozen or so of these places in the entire Southland (So Cal). Ducking out from behind the Orange Curtain and on to Azusa or Baldwin Park to get one generally took the better part of a Friday evening.
Neither time nor distance dissuaded us, it was what we did. We were the poster kids of the now maligned car culture. Driving equaled freedom. Accordingly, every couple of weeks we'd pitch in for gas, pile into somebody's car, and take a ride.
That's The House Blond (click for a higher resolution photo).
Don't know if In-N-Out would be torqued off about the picture or flattered, but there it is.
Oh yeah, these guys also invented the drive-thru. Now all you Gen-Xers know who to thank as you idle away from the window at Mickie Dees eyeballing the gooey catsup squirts on the Odyssey headliner.
Just so we don't look like The Three Stooges Go Camping, The Boy and I practiced pitching the new tent down by the swings. All went smoothly and we both swiped our Man Cards after wrapping up.
Been promising the kids for years that I'd make them a drinking fountain for those scalding summer days. Now that Jake is done with junior high, voila! The greenery you see, Gentle Reader, is a California Pepper Tree that was grown from seeds the kids gathered when they were quite small. All California Pepper trees are descended from this one.
The fountain sits behind a retaining wall where the water is piped through a ceramic pot at ordinary drinking fountain level. The design is such that an ordinary grade school hooligan cannot clog it up with a well-chewed stick of Juicy Fruit. Guaranteed. Or so the instructions said.
Just in time for water rationing, TWC wrapped up the second phase of the new water line project as well.
TWC is a firm believer. If you want a job done right, you're hired.