Good Morning Gentle Readers,
Nick Gillespie saves me the trouble of reviewing what promises to be a fascinating look at the impact of the Gallo family on American viticulture.
.....Tuccille is back with a new book that explores the lives and times of Ernest & Julio Gallo, the California brothers who went from relative obscurity to being the biggest winemakers in the world.
Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market is a mesmerizing story of true crime, murder, Prohibition, family drama, and capitalism. It is also an engrossing social history of the last 100 years of America and explains how we went from a nation that gulped Thunderbird, Ripple, Boone's Farm and other Gallo-created plonk to a country of refined Chardonnay Cabernet and Zinfandel sippers.
There, fixed that for you, Nick.
Coincidentally, TWC is putting together a comprehensive look at Gallo family premium wines which begins here.
TWC on Prohibition's decimation of the California wine industry here.
If you can't see the video, look here.