Yet another stellar example of substance v style and an illustration of TWC's rule of thumb: The quality of the wine is generally inversely proportional to how cool the label is.
The 1950 Willys Overland on the label is pretty cool. The wine is not quite sink pouring, but once open it won't survive 24 hours even with the screw cap in place. That means it will turn (to vinegar) quickly. A red zinfandel should not be sweet, and although it isn't cloying, it is way too sweet for my tastes in red wine. At $14.00 it is overpriced. At half that, the wine is overpriced.
But, the marketing department is shrewd, playing on the Sonoma terroir, the cachet of the gorgeous label, and the cult following that anything associated with the term sustainable tends to engender.
You can have my share.
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