Good Morning Gentle Readers,
Whole lotta Rosé? Heavy metal veterans AC/DC move into the wine business.
Ooops. The headline writer got the wrong heavy metal band. A mixed-up mixed metaphor.
Expecting to capitalize on the public's fascination with celebrities and cool, kitschy labeling the wines will be named after.....
.....the band’s most famous hits, including Back in Black Shiraz, Highway to Hell Cabernet Sauvignon, Hells Bells Sauvignon Blanc and You Shook Me All Night Long Moscato.
TWC expects that his universal law will apply; the quality of the wine is inversely proportional to the cool factor of the label. Additional evidence? The Back in Black Boys teamed up with Warburn Estate Wines. Warburn offers some premium wine, but their market niche tends to be the inexpensive wine rack.
Whole thing here.
Tip of the glass to Wines by Raz