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A Rose by Another Name? Softclix: Marketing Brilliance
Good Morning Gentle Readers,
This box contains needle sharp lancets. When used as intended, a diabetic places a lancet into a plunger-like device that is a bit shorter and a bit more rotund than a mechanical pencil. Once loaded, the flat, round bottom end of the device is placed against your fingertip and then the plunger is activated. The spring loaded lancet quickly pokes a hole in your finger, If all goes well, there is enough blood flow to allow a blood glucose test. It feels something like when the doctor pokes you in the finger for a quickie blood test.
Every time I look at a box of these needle sharp lancets I marvel at the name: Softclix. Who thought that up?