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  • TWC is the wine swilling mayor of Two Guns Arizona who was formerly a prolific wine blogger. Some of that remains and to get right to the wine reviews without further distraction, click The Wine Commonsewer Speaks. The rest of the enchilada is an eclectic mix of commentary on culture, food, tax, and econ 101.

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January 29, 2012

A Rose by Another Name? Softclix: Marketing Brilliance

Good Morning Gentle Readers,

This box contains needle sharp lancets. When used as intended, a diabetic places a lancet into a plunger-like device that is a bit shorter and a bit more rotund than a mechanical pencil. Once loaded, the flat, round bottom end of the device is placed against your fingertip and then the plunger is activated. The spring loaded lancet quickly pokes a hole in your finger, If all goes well, there is enough blood flow to allow a blood glucose test. It feels something like when the doctor pokes you in the finger for a quickie blood test. 

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Every time I look at a box of these needle sharp lancets I marvel at the name: Softclix. Who thought that up?

Sheer marketing genius.

As Always,

TWC

TWC 🍷

Photo Credit (unless otherwise noted): ©TWC, all rights reserved

Posted by on January 29, 2012 at 07:08 PM in Business, Good Morning Gentle Readers |

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